<p>For advertisers and news publishers, brand sponsored content has offered attractive solutions to problems of ad-avoidance and financing journalism. This book is an investigation into the practices, possibilities and problems of sponsored editorial content across various national and regional contexts.</p><p>Sponsored editorial content is material with similar qualities and format to content that is typically published on a platform or by a content provider, but which is paid for by a third party. Brand sponsored content may not be the remedy for ad-dependent media some advocates predicted but its expansion has impacted on the organisation, practices and identities of journalism in profound and far-reaching ways. This book explores the features and implications of content that blends, merges and disguises material that is sponsored with material that is or appears to be independent editorial.</p><p>The chapters range across countries and regions from China and Israel to Europe and No
Pris: kr 1539.00 fra Norli
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This book will assist journalists and Flash developers who are working together to bring video, audio, still photos, and animated graphics together into one complete Web-based package.<BR><BR>This book is not just another Flash book because...
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<p>In the post-digital era, investigative journalism around the world faces a revolutionary shift in the way information is gathered and interpreted. Reporters in the field are confronted with data sources, new logics of information dissemination,...
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<P>This edited collection brings together journalism scholars from mainland China, Hong Kong, the UK and Australia to address a variety of pressing issues and challenges facing digital journalism in China today. </P><P>While China shares...
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This edited volume discusses the theoretical, practical and methodological issues surrounding changes in journalism in the digital era. The result is a cohesive compilation that offers the reader an up-to-date and comprehensive understanding of digital...
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