Integrates the most important strategic advertising mechanisms developed throughout time: USP, brand image, positioning, Lovemarks. This is the first book to bring together the most consolidated methods by advertisers or advertising agencies (P&G, Bates, Ogilvy or Euro) in the history of modern advertising. Available in English for the first time.
Pris: kr 349.00 fra Norli
| Butikk | Pris | |
|---|---|---|
| kr 349.00 | Besøk butikk |
Ontological Engineering refers to the set of activities that concern the ontology development process, the ontology life cycle, the methods and methodologies for building ontologies, and the tool suites and languages that support them.
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With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager's perspective, in the development...
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<p><i>For courses in strategy.</i></p><p> </p><p><b>A Practical, Skills-oriented Approach to Strategic Management</b></p><p>In today¿s economy, gaining and sustaining a competitive...
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