Strategic Content Marketing Av Dan Farkas, Rebecca Geier

<p><b>Understand content marketing best practice from a new perspective with exclusive insight and contributions from leading academics, experts, global thought leaders and influencers in the industry on key topics, to create a truly unique...

Highly practical and exceptionally clear, <i>Strategic Marketing</i> discusses the essential concepts and tools necessary to understand and implement effective marketing strategies. The fourth edition is packed with new case studies and examples...

<i>The Content Marketing Handbook</i> helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with...

<b>Get the whole picture and learn to create a successful online content marketing program</b><p>Successful online marketing is about more than creating a Facebook page or writing a corporate blog. Brands need to build lasting connections...