Strategic Internal Communications: Boosting Corporate Culture, Productivity And Profitability Av Leanne Mills, Shirley Anne Fortina

Learn what good practice looks like and how to apply it with this no-nonsense guide to devising an internal communications strategy.

The field of corporate communications describes the practices organizations use to communicate as coherent corporate "bodies". Drawing on the metaphor of the body and on a variety of theories and disciplines, this title challenges the idealized...

<b>A revised edition of the bestselling classic</b><p>This book covers strategy for organisations that operate more than one business, a situation commonly referred to as group-level or corporate-level strategy. Corporate-level strategy...

<p>Corporate social responsibility has increased exponentially throughout the past decades and is of growing importance to the success of businesses internationally. Green management especially is at the forefront of new developments and initiatives...