Bilde av Strategic Management For Hospitality And Tourism Av Fevzi Okumus, Levent (oxford Brookes University Uk) Altinay, Prakash (american University Of Sharj

Strategic Management For Hospitality And Tourism Av Fevzi Okumus, Levent (oxford Brookes University Uk) Altinay, Prakash (american University Of Sharj

Strategic Management for Hospitality and Tourism is an essential text for both intermediate and advanced learners aspiring to build their knowledge related to the theories and perspectives on the topic. The book provides critical and analytical insights on contemporary theoretical models and management practices while enhancing the learning process through worked examples and cases applied to the hospitality and tourism setting. This new edition highlights the rapidly changing socio-economic and political global landscape and addresses the cultural and socio-economic complexities of hospitality and tourism organizations in the new era. It has been fully updated to include: <UL><LI>A new chapter on finance, business ethics, corporate social responsibility, and leadership as well as new content on globalisation, experience economy, crisis management, consumer power, developing service quality, innovation and implementation of principles.</LI><LI>New f

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Butikk	Produktnavn	Lagerstus	Pris
	Strategic Management For Hospitality And Tourism Av Fevzi Okumus, Levent (oxford Brookes University Uk) Altinay, Prakash (american University Of Sharj	Se butikk	kr 689.00	Besøk butikk

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Strategic Management For Hospitality And Tourism Av Fevzi Okumus, Levent (oxford Brookes University Uk) Altinay, Prakash (american University Of Sharj

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