Strategic Modelling And Business Dynamics, + Website Av John D. W. (london Business School) Morecroft

Insightful modelling of dynamic systems for better business strategyThe business environment is constantly changing and organisations need the ability to rehearse alternative futures. By mimicking the interlocking operations of firms and industries, modelling serves as a ¿dry run¿ for testing ideas, anticipating consequences, avoiding strategic pitfalls and improving future performance.Strategic Modelling and Business Dynamics is an essential guide to credible models; helping you to understand modelling as a creative process for distilling and communicating those factors that drive business success and sustainability. Written by an internationally regarded authority, the book covers all stages of model building, from conceptual to analytical. The book demonstrates a range of in-depth practical examples that vividly illustrate important or puzzling dynamics in firm operations, strategy, public policy, and everyday life. This updated new edition also

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Strategic Modelling And Business Dynamics, + Website Av John D. W. (london Business School) Morecroft

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