Bilde av Strategic Sport Marketing Av Adam (swinburne University Of Technology Australia) Karg, David (deakin University Australia) Shilbury, Hans Westerbeek,

Strategic Sport Marketing Av Adam (swinburne University Of Technology Australia) Karg, David (deakin University Australia) Shilbury, Hans Westerbeek,

The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies. The book explains contemporary sport markets, consumer behaviour, marketing strategies and best practices in sport marketing in a clear, comprehensive and engaging way. Built on a foundation of strategic decision-making, it offers a truly diverse set of case studies, ''sportviews'' and examples from national and international sports and events, including Australian Rules (AFL) football, European soccer, Russian hockey, Grand Slam tennis and the National Basketball Association (NBA). This new edition is revised to align with contemporary sport marketing applications, conceptualising sport as part of the experience economy and integrating technology and digitalisation themes into the book, reflecting the increasing focus on data and digital communica

Pris: kr 549.00 fra Norli

Butikk	Produktnavn	Lagerstus	Pris
	Strategic Sport Marketing Av Adam (swinburne University Of Technology Australia) Karg, David (deakin University Australia) Shilbury, Hans Westerbeek,	Se butikk	kr 549.00	Besøk butikk

International Sport Business Av Hans (victoria University Australia) Westerbeek, Adam (swinburne University Of Technology Australia) Karg

International Sport Business: Current Issues, Future Directions offers a contemporary and forward-looking survey of the global sport industry, introducing the key themes, trends and critical issues that will impact decision-making...

kr 479.00
Mer informasjon
Sport Management In Australia Av David (deakin University Australia) Shilbury, Pamm (deakin University Australia) Phillips, Adam (swinburne University

This is the only book to introduce the history, organisation, management and development of sport in Australia. Now in a fully revised and updated sixth edition, it is the perfect foundation text for anybody looking to understand the policies,...

kr 449.00
Mer informasjon
Learning In Groups Av David Jaques, Gilly (university Of Western Australia And Swinburne University Of Technology Australia) Salmon

Learning in groups, rather than in formal lectures or presentations, allows students to have greater scope to negotiate meaning and express themselves and their own ideas. It also helps them to establish far more effective releationships, not...

kr 499.00
Mer informasjon
E-moderating Av Gilly (university Of Western Australia And Swinburne University Of Technology Australia) Salmon

Professor Gilly Salmon has achieved continuity and illumination of the seminal five stage model, together with new research-based developments, in her much-awaited third edition of E-Moderating ¿ the most quoted and successful...

kr 535.00
Mer informasjon

Strategic Sport Marketing Av Adam (swinburne University Of Technology Australia) Karg, David (deakin University Australia) Shilbury, Hans Westerbeek,

Relaterte produkter