<DIV><B>For the first time, the history of typography is told in comic strip form</B><BR/> <BR/> Typography confronts us everywhere: in books and newspapers, on road signs, in product packaging, and on political leaflets. It is ubiquitous to the point of mundanity. But while the typeface might be secondary to the message, it remains crucial to the way we respond. Fonts spark emotions; they evoke eras and ideologies. Some, like Edward Johnson’s for the London Underground, have become iconic. Others, like Comic Sans, are loathed. Each one has its own place in history.<BR/> <BR/><I>The ABC of Typography</I> traces 3,500 years of type from Sumerian pictographs through Roman calligraphy to Gutenberg, the Bauhaus, and beyond. Brimming with insight and anecdote, this witty and well-informed graphic guide explores the historical, technological, and cultural shifts that have defined the look of the words we read.<BR/> </DIV>
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Typography encompasses design for reading, whether in print or on screens, where a set of visual choices to do with font, layout, and print size are taken to enhance a written message. Paul Luna explores the fascinating history of our letters, considering...
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Explores the place of typography in culture. This title is also a moral treatise celebrating the role of craftsmanship in an industrial age.
kr 149.00
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