The Change Catalyst Av Campbell Macpherson

<b>WINNER OF BUSINESS BOOK OF THE YEAR 2018 (The Business Book Awards) </b><p><i>"Essential reading for CEOs and leaders of change." - Martin Davis, CEO, Kames Capital</i></p><p>88% of change initiatives fail. <i>The Change Catalyst</i> provides you with the insight, tools and know-how you need to make sure your next change, strategy or M&A is the one in eight that succeeds.</p><p>Whether you''re trying to change a process, a culture, a behaviour or an entire business, success demands complete clarity of what you are trying to achieve and why, followed by a clear plan to align your people to deliver. All change is about people, and one of the most important ingredients for successful change is the identification and appointment of a Change Catalyst. This is the person who can guide your organisation ¿ its people and its processes ¿ to the ultimate delivery of the outcomes your business needs.</p><p>The book takes you deep inside the culture and process of change to show you how to set

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