<P>Affordable is not typically the first adjective used to describe an electric automobile. This book traces the history of an affordable electric car, from its genesis to its marketing. This history is more than a singular adventure. It is the analysis of a project that allows us to understand the key issues of strategy and management of contemporary innovation. </P><P>The book features in lessons in:</P><UL><LI>Strategy revealing the complexity of international product development and the conditions for its implementation in today¿s fragmented world</LI><LI>Project management showing what is required to succeed in the a priori impossible challenge of a design within an alliance between five partners from four different countries</LI><LI>Innovation demonstrating that the electrification of mobility can be combined with affordable prices</LI><LI>Industrial policy using the emblematic domain of electric vehicles to illustrate the major role of public authorities in technology, the futur
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<b>Just in time for autumn’s bounty of apples, this collection of easy-to-follow sweet and savory recipes by a renowned French chef is a feast for all the senses.</b><br><br>Perfect for anyone who has just gotten a bushel...
kr 149.00
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<B>From the world of <I>Carthago</I> comes the story of Kane, a merman from a storied subterranian society as he escapes his capture by a billionaire researcher who specialises in the study of mythological creatures...including the fabled...
kr 249.00
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From the bestselling author of <i>Mindfulness: 25 Ways to Live in the Moment through Art, </i>comes a new, beautifully illustrated guide to happiness. Drawing upon paintings as a means of inspiration and solace, André teaches us what...
kr 249.00
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