The Language Of Advertising Av Angela (formerly At York St. John University Uk) Goddard

The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with Texts, is the foundation text which provides an introduction to language analysis. It is complemented by a range of ''satellite'' titles which provide students with hands-on practical experience of textual analysis through special topics. They can be used individually or in conjunction with Working with Texts. Drawing on literary and linguistic theory for analysis of texts, The Language of Advertising covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between ''reader'' and advertisement. The second edition has been substantially rewritten to incorporate recent developments in the field. Features include: * a range of new advertisements, from Orange to Young Person''s Railcard * new material on internet advertising and its influence on pa

Pris: kr 339.00 fra Norli

Butikk	Produktnavn	Lagerstus	Pris
	The Language Of Advertising Av Angela (formerly At York St. John University Uk) Goddard	Se butikk	kr 339.00	Besøk butikk

How To Analyse Texts Av Ronald (university Of Nottingham Uk) Carter, Angela (formerly At York St. John University Uk) Goddard

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Working with Texts is a well established textbook that introduces students to the main principles of language analysis, through contemporary text examples. Covering a wide range of language areas, the book uses an interactive,...

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The Language Of Advertising Av Angela (formerly At York St. John University Uk) Goddard

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