Bilde av The Psychology Of Advertising Av Bob M (professor University Of Groningen Netherlands) Fennis, Wolfgang (emeritus Professor Utrecht University Netherl

The Psychology Of Advertising Av Bob M (professor University Of Groningen Netherlands) Fennis, Wolfgang (emeritus Professor Utrecht University Netherl

The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates and changing our health-related lifestyles for better or worse. This revised and fully updated third edition of The Psychology of Advertising offers a comprehensive and state-of-the art overview of psychological theorizing and research on the impact of online and offline advertising and discusses how the traces consumers leave on the Internet (their digital footprint) guides marketers in micro-targeting their advertisements. T

Pris: kr 629.00 fra Norli

Butikk	Produktnavn	Lagerstus	Pris
	The Psychology Of Advertising Av Bob M (professor University Of Groningen Netherlands) Fennis, Wolfgang (emeritus Professor Utrecht University Netherl	Se butikk	kr 629.00	Besøk butikk

Constitutional And Political Theory Av Ernst-wolfgang (professor Emeritus Professor Emeritus University Of Freiburg) Bockenforde

Ernst-Wolfgang B¿ckenf¿rde (b. 1930, d. 2019) is one of Europe''s foremost legal scholars and political thinkers. As a scholar of constitutional law and a judge on Germany''s Federal Constitutional Court (December 1983 - May 1996),...

kr 489.00
Mer informasjon
Principles Of Geographical Information Systems Av Professor Peter A. (former Professor Of Physical Geography At Utrecht University The Netherlands) Bu

Geographical data are used in so many aspects of our lives today, ranging from disaster relief operations through to finding directions on our mobile phones. We can all be data collectors, adding locational information as we capture digitally our day-to-day...

kr 649.00
Mer informasjon
Eu External Relations Law Av Professor Ramses A (university Of Groningen The Netherlands) Wessel, Dr Joris (leiden University) Larik

The first edition of this seminal textbook made a significant impact on the teaching of EU external relations law. This new edition retains the hallmarks of that success, while providing a fully revised and updated account of this burgeoning field. It...

kr 779.00
Mer informasjon
Babies In Groups Av Ben S. (emeritus Professor School Of Psychology Emeritus Professor School Of Psychology Charles Sturt University) Bradley, Jane (c

Research has shown that young babies - well before they form their first bond to a caring adult - enjoy participating in groups and group processes. Babies in Groups examines the consequences of these findings for science, for early education practice...

kr 999.00
Mer informasjon

The Psychology Of Advertising Av Bob M (professor University Of Groningen Netherlands) Fennis, Wolfgang (emeritus Professor Utrecht University Netherl

Relaterte produkter