Typographic Design Av Rob (virginia Commonwealth University) Carter, Sandra Maxa, Mark Sanders, Philip B. (richmond Va And Virginia Commonwealth Unive

<p><b>The bestselling introduction to designing the written word</b></p><p><i>Typographic Design: Form & Communication</i> is the definitive reference for graphic designers, providing a comprehensive introduction to the visual word. Done well, typopgraphy can communicate so much more than the words themselves. Typographic design determines how you feel about a message, the associations you make, and ultimately, the overall success of the communication. Typographic design extends from the page to the screen, and is a critical element of almost any graphic design project. This book provides essential guidance on everything related to type: from letterforms and negative space, to messaging, processes, and history, aspiring designers will find great utility in mastering these critical concepts.</p><p>This new seventh edition has been fully updated with new coverage of contemporary typography processes, updated case studies, and new examples from branding, print, web, motion, and more. On-s

Pris: kr 623.00 fra Norli