<p><b>_____________</b><br><b>¿An array of fresh insights on creativity, motivation and staying in </b><b>¿</b><b>flow</b><b>¿ Daniel H. Pink, author of <i>Drive</i> and <i>To Sell Is Human</i></b><br><b>_____________</b><br><br>In <i>Unsafe Thinking</i>, creativity guru Jonah Sachs demonstrates that the most remarkable and trailblazing individuals ¿ from the Google programmer who disobeyed his managers in order to revolutionise the world¿s email systems, to the mayor who employed mime artists to transform his city''s traffic problem ¿ are those who dramatically reject the lure of what they know. He draws on cutting-edge psychology and neuroscience to uncover the specific mental habits that account for the success of those who break the mould. And he reveals how, by embracing a handful of simple brain-hacks and cognitive tools, we can all harness the power of the unsafe thinkers.<br><br><b>By revealing the secrets of those who reject our society¿s outmoded approach to work, <i>Unsafe T
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Argues that only those brands that tell values-driven stories through the right channels will revolutionize marketing. The author systematically breaks down how communicators can go beyond the sell by creating stories that inspire people not just to listen,...
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The ancient Roman orator Horace (65 B.C.-8 B.C.) wrote, ''Control your mind or it will control you.'' In today''s society we are faced with more information, and more complex information, than ever. Faced with making decisions,...
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The secrets of creative thinking, by a lecturer at the world famous St Martin's College of Art who has spent a lifetime researching innovative thinkers.
kr 135.00
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<b>Creative thinking made easy</b><p>Being creative can be tough - and trying to come up with great ideas under pressure can leave the great ideas under wraps! <i>Creative Thinking For Dummies</i> helps you apply creative...
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