Virtual Events Management

The COVID-19 pandemic and resulting lockdowns has seen a boom in the occurrence of virtual events. Virtual Events Management is a unique text as it looks at events from both a live event, virtual event and hybrid perspective. It examines:¿What are virtual events ¿What are hybrid events ¿How to develop an online event experience ¿How to engage with stakeholders ¿The practical approach to developing and delivering virtual and hybrid events Written in a clear and user friendly style, each chapter will have a clear learning structure and pedagogic features including aims of the chapter, international case studies to support the learning and demonstrate industry best practice, discussion points and a concluding ¿what we have learned¿ feature to finish. Part of the Event Management Theory and Methods Series. This series examines the extent to which mainstream theory is being employed to develop event-specific theory, and to influence the very core practices of event management and event tour

Pris: kr 479.00 fra Norli