<p><b>Digital transformation is not about technology--it''s about change.</b></p><p>In the rapidly changing digital economy, you can''t succeed by merely tweaking management practices that led to past success. And yet, while many leaders and managers recognize the threat from digital--and the potential opportunity--they lack a common language and compelling framework to help them assess it and guide them in responding. They don''t know how to think about their digital business model.</p><p>In this concise, practical book, MIT digital research leaders Peter Weill and Stephanie Woerner provide a powerful yet straightforward framework that has been field-tested globally with dozens of senior management teams. Based on years of study at the MIT Center for Information Systems Research (CISR), the authors find that digitization is moving companies'' business models on two dimensions: from value chains to digital ecosystems, and from a fuzzy understanding of the needs of end customers to a sh
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<p><b>To be a top performer in the digital economy—to become truly <i>future ready</i>—you need a playbook. Now you have one.</b></p><p>It seems like almost every company you can think of—including...
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Achieve competitive advantage and organizational success by becoming an agile and digital-native business.
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This series supports teachers and students of Cambridge International AS & A Level Business (9609) for examination from 2023. Are you looking for extra Cambridge International AS & A Level Business activities for your learners? Our workbook is...
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This series supports teachers and students of Cambridge International AS & A Level Business (9609) for examination from 2023. This coursebook with digital accesss helps learners develop an understanding of business, and business related concepts,...
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