<p><b>Once upon a time, the world was neatly divided into prosperous and backward economies.</b> Babies were plentiful, workers outnumbered retirees and people aspiring towards the middle class yearned to own homes and cars. Companies didn''t need to see any further than Europe and the United States to do well. We grew up learning how to ¿play the game¿, and we expected the rules to remain the same throughout our lifetimes. That world ¿ and those rules ¿ are over. By 2030, a new reality will take hold, and before you know it there will be more grandparents than grandchildren. The global economy will be driven by the non-Western consumer for the first time in modern history and there will be more global wealth owned by women than men. There will be more robots than workers and more currencies than countries. All these trends, currently underway, will change everything you know about culture, the economy and the world. <br><i>2030 </i>is both a remarkable guide to the coming changes and
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<p><b>INSTANT <i>WALL STREET JOURNAL </i>BESTSELLER!<br><br>"Bold, provocative...illuminates why we¿re having fewer babies, the middle class is stagnating, unemployment is shifting, and new powers are rising.¿</b><br>¿<b>ADAM...
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For the first time in human history, eight defined generations live together side by side, from Alphas to the Greatest Generation by way of Boomers, Xennials, Millennials and more. However, these definitions have so often been used to pigeonhole us into...
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