For the first time in human history, eight defined generations live together side by side, from Alphas to the Greatest Generation by way of Boomers, Xennials, Millennials and more. However, these definitions have so often been used to pigeonhole us into rigid categories, all underpinned by the restrictive 'four stages of life' model - of play, study, work, retirement. This means that potential is left untapped on a societal level; also individuals are tied into a trajectory that minimises opportunity and fulfilment.In The Perennials, Mauro Guillen unpacks the megatrends - such as increasing longevity and the explosion of technology, among others - that are transforming life as we know it. How, within this milieu, a new group of 'perennials' must emerge: individuals who cannot be so easily defined by the pervasive metrics of age and experience or by simple inter-generational conflict. These post-generational perennials offer the promise of liberating us from the constraints of the accep
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<p><b>Once upon a time, the world was neatly divided into prosperous and backward economies.</b> Babies were plentiful, workers outnumbered retirees and people aspiring towards the middle class yearned to own homes and cars. Companies...
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<p><b>INSTANT <i>WALL STREET JOURNAL </i>BESTSELLER!<br><br>"Bold, provocative...illuminates why we¿re having fewer babies, the middle class is stagnating, unemployment is shifting, and new powers are rising.¿</b><br>¿<b>ADAM...
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