Packed full of lively debate and anecdotes, this title covers topics marketing students are familiar with, such as key thinkers and concepts. It looks at areas such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven't heard about in their lectures.
Pris: kr 229.00 fra Norli
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Conceived by Chris Grey and written to get you thinking, the 'Very Short, Fairly Interesting and Reasonably Cheap' series offers informal, conversational and critical overviews of popular areas of study.
kr 229.00
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Conceived by Chris Grey as an antidote to conventional textbooks, each book in the 'Very Short, Fairly Interesting and Reasonably Cheap' series takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated...
kr 249.00
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In <em><strong>Globalization</strong></em>, the author explores the various intermingled aspects that make up the processes and controversies of globalization; he discusses the history and rise of the concept, sceptical and critical...
kr 229.00
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<p>The Second Edition of <strong><em>Qualitative Research </em></strong>provides a refreshing introduction to doing and debating qualitative research. The author uses updated content, ranging from photographs to novels and...
kr 229.00
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