Brand Storytelling Av Keith A. Quesenberry, Michael K. Coolsen

<p><b>Written by the award-winning storyteller Miri Rodriguez at Microsoft, this bestselling book gets back to the heart of brand loyalty, consumer </b><b>behavior</b><b> and engagement as a business strategy by using...

Interactive storytelling, where the story is spoken or chanted, began as a way to include individuals with severe and profound learning disabilities in larger group activities, whether children at school or adults in day services. The stories are performed...

Shows you how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. This book delivers a powerful road map for getting started, while inspiring new levels of creativity within...

<P>To be of value to firms, branding must operate in the "real" world, not a theoretical one, unlocking latent commercial potential and delivering tangible business results. The imperative is to pragmatically change as you go, making simple...