<P>To be of value to firms, branding must operate in the "real" world, not a theoretical one, unlocking latent commercial potential and delivering tangible business results. The imperative is to pragmatically change as you go, making simple branding changes that deliver a commercial difference. This radical new textbook combines best practice, research and theory to teach how to accelerate a firm''s branding performance, without disrupting and derailing day-to-day business. It demonstrates how to make practical "best-fit" changes to a firm''s branding by implementing commercially feasible branding activity to achieve commercial results. </P><P>Structured around a brand transformation template, <I>Brand Transformation</I> demonstrates how to make pragmatic changes to branding by implementing improvements to six critical components of branding performance. The text not only presents new and different insights; importantly it contains a set of diagnostic questions, framewor
Pris: kr 569.00 fra Norli
Butikk | Pris | |
---|---|---|
kr 569.00 | Besøk butikk |
<P>Seeing the world''s biggest brands gain ground over the world''s markets, you can''t deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding works....
kr 699.00
Mer informasjon
<p>This revised and updated fifth edition of <b>Accounting for Managers</b> builds on the international success of the previous editions in explaining how accounting is used by non-financial managers.</p><p>Emphasizing the...
kr 749.00
Mer informasjon
<p><span>This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the...
kr 349.00
Mer informasjon