Business Essentials For Strategic Communicators Av M. Ragas, E. Culp

Although research on business model innovation is flourishing internationally, many important questions on the ''how'', ''what'', and ''when'' of this process remain largely unanswered, particularly...

<P><EM>Business for Communicators</EM> provides future and current professional communicators with a hands-on, working knowledge of how businesses profit, grow, and adapt in their competitive environments.</P><P>Corporate...

This book explores the pressing need for strategic communicators to move from their present, often "cheerleader" role supporting its growth, towards a more critical approach, and develop a role that enables them to counter AI-driven threats...

Global Strategic Management 3e provides a clear insight into the corporate strategies of organizations operating on a global scale and explains the analysis, decision-making, and development processes behind securing competitive advantage.Every chapter...