Business To Business Marketing Management Av Alan Zimmerman, Jim (westminster Universi Blythe

This updated and revised edition offers a comprehensive overview of key research methods and the main choices available when undertaking research in business and management. New to this edition is a comprehensive, practical guide on how to write your...

Engaging, supportive, and relevant. This is the ideal introduction to business offering diverse cases and coverage of the latest issues affecting businesses today to empower students on their course and beyond. With a contemporary approach to the topic,...

If you're a first-time researcher, this book covers everything you need to successfully complete your business research project, increase your employability and develop transferable skills.

This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Researchers will find in this book a holistic analysis of research and cases relating to the management and marketing of...