Research Methods For Business And Management Av Professor Kevin D (head Of Business Management School Of Languages And Management Heriot-watt Universi

This updated and revised edition offers a comprehensive overview of key research methods and the main choices available when undertaking research in business and management. New to this edition is a comprehensive, practical guide on how to write your dissertation ¿ invaluable to all. It is a clear, concise and practical guide containing wealth of outstanding examples for each method covered.Central to this edition is the ''methods map'' (chapter 4), which sets out a logical process for researchers to articulate their position in relation to five key aspects of their research philosophy. In addition, the editors have developed a free app to accompany the book and this enables novice researchers to quickly develop a comprehensive justification of their particular research design in an interactive way. Taking you through the entire life cycle of a dissertation, the text covers everything from the purposes of research through to chapters on gathering primary and secondary data; using liter

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