Consumer Behavior And Marketing

<P>Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences...

<P>The<EM> Social Psychology of Consumer Behavior</EM> brings together the most promising and theoretically fruitful research developments by internationally renowned scholars, whose work is at the cutting edge of research. Experts from...

<p>Marieke de Mooij’s new edition of <strong><em>Consumer Behavior and Culture</em></strong> continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior...

<P><EM>The Routledge Companion to Consumer Behavior Analysis</EM> provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented...