<P>Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe.</P>
Pris: kr 1099.00 fra Norli
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<P>Consumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangeably denoted by the terms ¿traveller behaviour¿, ¿tourist behaviour¿ or ¿guest behaviour¿. Consumer behaviour acts as an origin for every...
kr 579.00
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<P>The<EM> Social Psychology of Consumer Behavior</EM> brings together the most promising and theoretically fruitful research developments by internationally renowned scholars, whose work is at the cutting edge of research. Experts from...
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<p>Marieke de Mooij’s new edition of <strong><em>Consumer Behavior and Culture</em></strong> continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior...
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