<P><EM>Creative Arts Marketing</EM> third edition is a long-awaited update of a classic and influential text. A ground-breaking book when first published, it covers the core concepts of marketing and management as they apply to the arts and heritage industries with a depth that is still unrivalled.</P><P>With an emphasis on global case studies, practical examples and discussion questions and an author team that draws from rich and varied experiences in the arts management sector, the book serves as a text for students as much as it is a practitioner''s guide to industry best practice. </P><P>Extensively revised to reflect the dramatic changes to this industry, this edition integrates organizational and management subject matter, reflecting the marketing function''s deeper involvement in broad organizational issues. </P><P>This fully updated and revised third edition features:</P><UL><P><LI>Audience diversity and audience development</LI><LI>The impact of digital technologies on th
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<p>Case studies and perspectives from around the globe illustrate examples of effective collaborations between clinical creative arts therapists and arts in health practitioners. Reaching beyond silos, these professionals can collaborate to deliver...
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The ninth edition of Marketing Concepts and Strategies has been fully updated to reflect the latest marketing themes, together with the authors'' real-life practitioner expertise. The marketing world has gone digital as consumers rely on social...
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<i>Suffrage and the Arts</i> re-establishes the central role that artistic women and men¿from jewellers, portrait painters, embroiderers, through to retailers of ¿artistic¿ products¿played in the suffrage campaign in the British Isles....
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Drawing on published and unpublished interviews with Wendy Carlos and with other people in her life and career, this full biography tells the story of Carlos' life from her childhood in Pawtucket, Rhode Island to her present life in New York and...
kr 375.00
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