The ninth edition of Marketing Concepts and Strategies has been fully updated to reflect the latest marketing themes, together with the authors'' real-life practitioner expertise. The marketing world has gone digital as consumers rely on social media; new operational regulations abound on data compliance and privacy. Marketing has become more aligned to ethical, responsible and sustainability issues; the discipline has become more critical and reflective, and the pandemic has changed business strategies worldwide.
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What is the future of food in light of growing threats from the climate emergency and natural resource depletion, as well as economic and social inequality? This textbook engages with this question, and considers the complex relationships between food,...
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<P><EM>Research Methods for Forensic Psychologists</EM> is an accessible and comprehensive textbook that introduces students to the research process in forensic psychology. Adopting a problem-based learning approach, this book offers...
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Using examples of real students¿ successful group projects, this succinct and supportive guide will help students tackle group assignments with confidence. Bite-sized chapters take students from forming a group and establishing roles through to dealing...
kr 149.00
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Gain the understanding you need to think and act like a marketer the most current principles of marketing resource -- Pride/Ferrell¿s FOUNDATIONS OF MARKETING 9E with MindTap. This edition blends marketing fundamentals with discussions of the latest...
kr 929.00
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