This book will teach the basics of business in a way relevant to the challenges of running a small business marketing a creative product.Whether it is understanding the basics of business language or using social media marketing, this textbook covers the entrepreneurial skills required to succeed in the creative sector.
Pris: kr 549.00 fra Norli
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| kr 549.00 | Besøk butikk |
<P>Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in the creative industries with a solid grounding...
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<P><EM>Event Management for the Tourism and Hospitality Industries</EM> provides a theoretical and practical approach to teach students of Tourism and Hospitality the basics of planning, managing and evaluating all types of events. </P><P></P><P>Chapters...
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<P>This research-based book investigates the effects of digital transformation on the cultural and creative sectors. Through cases and examples, the book examines how artists and art institutions are facing the challenges posed by digital transformation,...
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Presents an intimate portrait of how Muslim women are transforming media, culture and the arts in contemporary Britain
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