<P>Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries.</P><P>The author, an experienced cultural marketing educator, provides sector-contextual understanding to illuminate the field by: </P><P>¿ taking a strategic approach to developing marketing plans;</P><P>¿ bringing together strategic planning, market research, goal setting, and marketing theory and practice;</P><P>¿ explaining how content marketing on social media encourages a relationship with consumers so that they co-promote the creative product.</P><P>With a range of learning exercises and real-life examples throughout, this text shows students how to create successful marketing plans for their creative bu
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This book will teach the basics of business in a way relevant to the challenges of running a small business marketing a creative product.Whether it is understanding the basics of business language or using social media marketing, this textbook covers...
kr 495.00
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<P><EM>Event Management for the Tourism and Hospitality Industries</EM> provides a theoretical and practical approach to teach students of Tourism and Hospitality the basics of planning, managing and evaluating all types of events. </P><P></P><P>Chapters...
kr 489.00
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<P>This research-based book investigates the effects of digital transformation on the cultural and creative sectors. Through cases and examples, the book examines how artists and art institutions are facing the challenges posed by digital transformation,...
kr 423.00
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Presents an intimate portrait of how Muslim women are transforming media, culture and the arts in contemporary Britain
kr 295.00
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