Fully updated and revised in its fifth edition, Event Studies remains the most comprehensive book devoted to developing knowledge and theory about event management and event tourism, focusing on the study of events, the event experience and meanings associated with them.
Pris: kr 629.00 fra Norli
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kr 629.00 | Besøk butikk |
<P><EM>Event Studies </EM>is the only book devoted to developing knowledge and theory about planned events. It focuses on event planning and management, outcomes, the experience of events and the meanings attached to them, the dynamic...
kr 649.00
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* An ontology of the study of planned events and the professional practice of event management and event tourism;* User friendly explanations and language to explain and contextualise jargon and technical terms within this wide and varied field;* E version...
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Focuses on stakeholder theory applied to event management and goes beyond traditional approaches by treating event management as an applied field. It looks at issues such as stakeholder relationships and the management functions of planning, organizing,...
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This is the first textbook and reference work on evaluation intended for event management andevent tourism. Drawing upon generic evaluation theory and methods, event and tourism researchand real-world experiences, the author provides concepts and tools...
kr 479.00
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