Framework For Marketing Management, A, Global Edition Av Philip Kotler, Kevin Keller

<h3><strong>Start thinking like a marketer with the gold-standard text for today''s Marketing Management.</strong></h3><p><strong>Marketing Management,</strong> 16^th edition by...

<p><em>For undergraduate and graduate courses in marketing management.</em></p><p>Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.</p><p> </p><p>The...

<p><strong><cite>Marketing: An Introduction</cite></strong> shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing...