<h3><strong>Start thinking like a marketer with the gold-standard text for today''s Marketing Management.</strong></h3><p><strong>Marketing Management,</strong> 16<sup>th</sup> edition by Kotler, Keller, and Chernev, is the latest version of this landmark text, offering an extensive analysis of the latest theories and practices in the marketing environment.</p><p>Ideal for undergraduates and graduates who want to follow a career in the field, the book introduces you to the Marketing Manager''s way of thinking, focusing on the role, issues, and decisions that Managers face in alignment with company needs and objectives.</p><p>The text''s reader-friendly content provides balanced coverage and a clear structure that will guide you through the necessary steps to build, execute and manage successful marketing campaigns and compelling brands.</p><p>The latest edition uses a multidisciplinary approach, providing in-depth knowledge and broader understanding of the essential marketing principle
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<p><em>For undergraduate and graduate courses in marketing management.</em></p><p>Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.</p><p> </p><p>The...
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<p><strong><cite>Marketing: An Introduction</cite></strong> shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing...
kr 829.00
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