H2h Marketing Av Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz

<p>In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. </p><p>It''s not just technological advances that have made it necessary to revisit the way everybody thinks about marketing; customers and marketers as human decision-makers are changing, too. Therefore, having the right mindset, the right management approach and highly dynamic implementation processes is key to creating innovative and meaningful value propositions for all stakeholders. </p><p>This book is essential reading for the following groups: </p><p></p><ul><li>            Executives who want to bring new meaning to their lives and organizations </li><li>            Managers who need inspirations and evidence for their daily work in order to handle the change management needed in  response to the driving f

Pris: kr 439.00 fra Norli