Marketing 5.0 Av Philip Kotler, Hermawan Kartajaya, Iwa Setiawan

Marketing has changed forever this is what comes next Marketing 4. 0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing.

<p><b>An eye-opening discussion of the future of marketing, from four of the leading minds in the field</b><p>In <i>Entrepreneurial Marketing: Beyond Professional Marketing</i>, a renowned team of marketing leaders,...