Entrepreneurial Marketing Av Philip (northwestern University's Kellogg School Of Management) Kotler, Hermawan (markplus Strategy Consulting) Kart

<p><b>An eye-opening discussion of the future of marketing, from four of the leading minds in the field</b><p>In <i>Entrepreneurial Marketing: Beyond Professional Marketing</i>, a renowned team of marketing leaders, including the ¿Father of Modern Marketing,¿ Professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sector¿s brightest minds explore the increasingly essential initiative to build new capabilities beyond the mainstream marketing approach that also consider the effect of digital connectivity on consumers and companies everywhere. This book also discusses what marketers need to do to break the stagnation of normative marketing approaches that are often no longer effective in dealing with dynamic business environments. <p>The authors introduce a fresh entrepreneurial marketing approach, converging dichotomies into a coherent form. The book also includes: <ul><li>A post-entrepreneurial-marketi

Pris: kr 329.00 fra Norli