Markplus Inc: Winning The Future - Marketing And Entrepreneurship In Harmony Av Philip (northwestern Univ Usa) Kotler, Den Huan (ntu S'pore) Hooi

<p><b>An eye-opening discussion of the future of marketing, from four of the leading minds in the field</b><p>In <i>Entrepreneurial Marketing: Beyond Professional Marketing</i>, a renowned team of marketing leaders,...

<p><b>A thorough update to a best-selling text emphasizing how marketing solves a wide range of health care problems</b></p><p>There has been an unmet need for a health care marketing text that focuses on solving real-world...

<p>In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. </p><p>It''s...