Strategic Marketing For Health Care Organizations Av Philip (northwestern University) Kotler, Robert J. (elon University) Stevens, Joel I. (northweste

<p><b>A thorough update to a best-selling text emphasizing how marketing solves a wide range of health care problems</b></p><p>There has been an unmet need for a health care marketing text that focuses on solving real-world health care problems. The all new second edition of <i>Strategic Marketing for Health Care Organizations</i> meets this need by using an innovative approach supported by the authors'' deep academic, health management, and medical experience.</p><p>Kotler, Stevens, and Shalowitz begin by establishing a foundation of marketing management principles. A stepwise approach is used to guide readers through the application of these marketing concepts to a physician marketing plan. The value of using environmental analysis to detect health care market opportunities and threats then follows. Readers are shown how secondary and primary marketing research is used to analyze environmental forces affecting a wide range of health care market participants.</p><p>The heart of the bo

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