Handbook Of Research On Future Policies And Strategies For Nation Branding

By taking corporate marketing concepts and applying it to countries, "nation branding" is a way for these regions to enhance their reputations and project a desired image for international recognition. New modes of publicity and marketing geared towards geographic location fall into this category, leading nation branding to have vast benefits for the economics and societies of countries. New marketing strategies have emerged and are being adopted to consequently brand countries with this purpose of economic growth. By studying these emerging strategies and methods, nations can best develop a desired brand and reputation to foster growth and prosperity. The Handbook of Research on Future Policies and Strategies for Nation Branding discusses how exactly nation branding works to benefit the function and mission of these nations along with showing how nation branding can be used as a strategic asset for the redesign of economic, political, and social characteristics of a country. The chapt

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Butikk	Produktnavn	Lagerstus	Pris
	Handbook Of Research On Future Policies And Strategies For Nation Branding	Se butikk	kr 4267.00	Besøk butikk

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Handbook Of Research On Future Policies And Strategies For Nation Branding

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