Exploring the inter-relatedness of the key components that impact any international marketing venture - markets, the 4P's, culture, language, political, legal economic systems, and infrastructure -- this book nurtures an understanding of the synergies between international marketing and international business.
Pris: kr 649.00 fra Norli
| Butikk | Pris | |
|---|---|---|
| kr 649.00 | Besøk butikk |
<p><i><span>For courses in advertising.</span></i><span><o></o:p></span></p><p><b><span>A study of integrated marketing communications taught through real-life application</span></b></p><p><span><b><
kr 899.00
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Marketing communication is a dynamic industry, which continues to change and adapt to new technologies, media consumption patterns and communication interfaces between marketers and their target markets.
kr 529.00
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