Sports Marketing Av Michael Fetchko, Donald P. Roy, Kenneth E. Clow

<p><i><span>For courses in advertising.</span></i><span><o></o:p></span></p><p><b><span>A study of integrated marketing communications taught through real-life application</span></b></p><p><span><b><

Here, in this sequel to their best-selling underground classic, The Pleiadian Agenda, the Clow''s outline their theory of nine dimensions of human consciousness and how those nine dimensions have become essential to our evolutionary survival....

This book outlines the nature of contemporary marketing, considering how marketers function as an interface between customers and organisations. As globalisation creates increasing challenges to established marketing practices it shows how marketing efforts...