Radical and unique in its approach and presentation, this book turns the traditional marketing introduction on its head by making students aware of the part they already play in the marketing process.
Pris: kr 499.00 fra Norli
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| kr 499.00 | Besøk butikk |
Written by a team of renowned experts in the field, <b>Marketing: A Critical Textbook</b> provides a unique introduction and overview of critical approaches to marketing. </p><p>Ideally suited to advanced students of marketing,...
kr 689.00
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<span><i>M: Marketing</i> 8e continues to emphasize that marketing adds value an essential theme woven throughout the print and digital elements through Connect. Marketing continues to evolve as industry strategies and communication...
kr 739.00
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<p><i><b>Marketing </b></i>was designed to show today¿s social and digital students how marketing adds value and how firms maintain and rely on value for establishing lasting relationships with customers.</p><p>The...
kr 749.00
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Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real-world examples and case studies including Prada, Gucci and Burberry, provides students with an overview of the...
kr 719.00
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