M: Marketing Ise Av Dhruv Grewal, Michael Levy

M: Marketing 8e continues to emphasize that marketing adds value an essential theme woven throughout the print and digital elements through Connect. Marketing continues to evolve as industry strategies and communication are impacted by major factors such as the COVID-19 pandemic, influencer marketing, social responsibility, sustainability, and ethical data collection. This edition explores specific marketing approaches by companies such as IKEA, DoorDash, Telsa, TikTok, Facebook, Hydroflask and Netflix. New innovative products and services, as well as employing new methods and channels are all explored to understand how to reach the customers of today -- especially with Gen Z changing the landscape of marketing. Throughout the chapters, M: Marketing 8e incorporates Adding Value, Ethical & Societal Dilemma and Social Marketing features into each chapter to reflect the ever-changing landscape. Between 73 new boxed inserts, 17 new

Pris: kr 739.00 fra Norli

Butikk	Produktnavn	Lagerstus	Pris
	M: Marketing Ise Av Dhruv Grewal, Michael Levy	Se butikk	kr 739.00	Besøk butikk

Marketing Ise Av Dhruv Grewal, Michael Levy

Marketing was designed to show today¿s social and digital students how marketing adds value and how firms maintain and rely on value for establishing lasting relationships with customers.The...

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Memory forensics provides cutting edge technology to help investigate digital attacksMemory forensics is the art of analyzing computer memory (RAM) to solve digital crimes. As a follow-up to the best seller Malware Analyst''s...

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M: Marketing Ise Av Dhruv Grewal, Michael Levy

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