Retailing Management Ise Av Michael Levy, Barton Weitz, Dhruv Grewal

<i>Retailing Management</i>, 11th Edition, highlights the many ways the retail industry has transformed and evolved over the past several years. In keeping with market-leading tradition, the eleventh edition, focuses on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. Strategic and tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling both merchandise and services. <br><br>The authors focused on five important factors that delineate outstanding retailers:<br>- Use of big data and analytical methods for decision making<br>- Social media and mobile channels for communicating with customers and enhancing their shopping experience<br>- Issues involved in providing a seamless multichannel experience for customers<br>- Engagement in the overarching emphasis on conscious marketing and corporate social responsibility when making business decisions<br

Pris: kr 669.00 fra Norli