Through an interdisciplinary methodological approach, this book examines both online institutional representations and public views of Hong Kong and place branding. The book provides insight into place identity and the actual perception of a place as received and experienced by stakeholders through the case study on Hong Kong.
Pris: kr 529.00 fra Norli
| Butikk | Pris | |
|---|---|---|
| kr 529.00 | Besøk butikk |
<P>Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations...
kr 499.00
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<p>Lois Zachary and Lory Fischler created these five toolkits on crucial aspects of mentoring as quick references that mentors and mentees can use to refresh their understanding, prepare for mentoring sessions, grasp key concepts of the process,...
kr 169.00
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