<P>Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand.</P><br/><br/><P><EM>Place Branding: Connecting Tourist Experiences to Places</EM> seeks to build a customer-based view of place branding through focusing on the individual as a tourist who travels to undertake a memorable experience. The place is the key creator of this experience, which begins well before the travel-to and ends well after the travel-back. Individuals choose the places where to go, collect information on them, ask for advice and suggestions from fellow travellers, give feedback when they come back and talk a lot about their experience, spreading word-of-mouth. The book enables readers to understand how the tourist experience can be managed as a brand. Readers are exposed to a vari
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Through an interdisciplinary methodological approach, this book examines both online institutional representations and public views of Hong Kong and place branding. The book provides insight into place identity and the actual perception of a place as...
kr 529.00
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<P>Place is integral to tourism. In tourism, almost all issues can ultimately be traced back to human¿place interactions and human¿place relationships. Sense of place, also referred to as place attachment, topophilia, and community sentiment,...
kr 529.00
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<p>This travelogue moves along by Ireland¿s Wild Atlantic Way, by the Burren, a land of strange beauty that inspired Tolkien, by the ruins of remotely-placed monastic shrines and chanting monks. Memories of W B Yeats, G B Shaw, John Millington...
kr 199.00
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