<P>As media continues to evolve, social media has become even more integral to public relations activities, presenting new opportunities and challenges for practitioners. Relationships between publics and organizations continue to be first and foremost, but the process and possibilities for mutually beneficial relationships are being rewritten in situ. </P><P>This volume aims to explore and understand highly engaged publics in a variety of social media contexts and across networks. The hope is the expansion and extension of public relations theories and models in this book helps move the discipline forward to keep up with the practice and the media environment. Contributors analyzed a range of organizations and industries, including corporate, entertainment, government, and political movements, to consider how public relations practitioners can facilitate ethical and effective communication between parties. A consistent thread was the need for organizations and practitioners to better
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The book also carries out a comparative analysis of the present status of post-positivist IR scholarship in the United States and China.Eun discusses these questions through a close reading of the key texts in the field and by undertaking a critical survey...
kr 547.00
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Involving four generations of Global South researchers, this book provides a theoretical and empirical critique of Burawoy's model of public sociology. It offers a bridge between debates on public sociology and decolonial frameworks.
kr 1011.00
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<p><b>Presents best practices for faculty and administrators developing globally-connected courses, including learning objectives, collaborative assignments, and logistical planning</b></p><p>As political instability, pandemic...
kr 2007.00
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What is public relations? What do public relations professionals do? And what are the theoretical underpinnings that drive the discipline? This handbook provides an up-to-date overview of one of the most contested communication professions. The volume...
kr 2736.00
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