Public Relations

What is public relations? What do public relations professionals do? And what are the theoretical underpinnings that drive the discipline? This handbook provides an up-to-date overview of one of the most contested communication professions. The volume is structured to take readers on a journey to explore both the profession and the discipline of public relations. It introduces key concepts, models, and theories, as well as new theorizing efforts undertaken in recent years. Bringing together scholars from various parts of the world and from very different theoretical and disciplinary traditions, this handbook presents readers with a great diversity of perspectives in the field.

Pris: kr 2736.00 fra Norli

Butikk	Produktnavn	Lagerstus	Pris
	Public Relations	Se butikk	kr 2736.00	Besøk butikk

Ethics In Public Relations

"This is an intelligent book about serious issues in public relations: accountability, responsibility, transparency, loyalty, truthtelling, and fairness. It should be required reading in boardrooms, in PR classrooms, and at the...

kr 1335.00
Mer informasjon
Protest Public Relations

Drawing on a diverse range of contributions to analyse the concepts and practice of "activist", "protest" and "dissent" public relations, this book challenges the view that PR is only a tool of corporate capitalism.

kr 499.00
Mer informasjon
Public Relations Cases

This unique collection of contemporary international public relations (PR) case studies gives the reader in-depth insight into effective PR practice in a range of organizational contexts. The global cases demonstrate the breadth and sophistication...

kr 1539.00
Mer informasjon
Public Relations Theory Iii

This important book chronicles, responds to, and advances the leading theories in the public relations discipline. Taking up the work begun by the books Public Relations Theory and Public Relations...

kr 699.00
Mer informasjon

Public Relations

Relaterte produkter