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Ethics In Public Relations

<p><em>"This is an intelligent book about serious issues in public relations: accountability, responsibility, transparency, loyalty, truthtelling, and fairness. It should be required reading in boardrooms, in PR classrooms, and at the Pentagon."</em> - Jay Black, Editor, <em>Journal of Mass Media Ethics   <br/></em><br/><em>"Ethics in Public Relations fills an important need at a time when the credibility of public relations (and some public relations practitioners and public relations firms) is under attack. In a manner that is never preachy or dogmatic, Fitzpatrick and Bronstein have put together a series of essays that have application across the public relations spectrum. They are sure to be informative and instructive both to long-time professionals and candidates for entry-level positions."</em> - Harold Burson,  Founding Chairman,<em> Burson Marstellar</em>  <br/><br/><em> "This book is both highly readable and long overdue.  Fitzpatrick an

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