<P><EM>Public Relations, Society and the Generative Power of History</EM> examines how histories are used to explore how the past is constructed from the present, how the present is always historical, and how both past and present can power imagined futures.</P><P></P><P>Divided into three distinct parts, the book uses historical inquiry as a springboard for engaging with interdisciplinary, critical and complex issues in the past and present. Part I examines the history of corporate PR, the centrality of the corporation in PR scholarship and the possibility of resisting corporate hegemony through PR efforts. The theme of Part II is ''Historicising gender, ethnicity and diversity in PR work,'' focusing on how gendered and racialised identities have been constructed and resisted both within the profession and through the result of its work. Part III engages with ''Histories of public relations in the political sphere,'' bringing together work on the different ways in which public relatio
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<p>This book presents a unique overview of public relations history, tracing the development of the profession and its practices in a variety of sectors, ranging from politics, education, social movements, and corporate communication to entertainment....
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Creativity is the development and use of imagination to solve current challenges or create innovative ideas for the future. The complexity and challenges of the contemporary world arguably require increasing levels of creativity and innovation to manage...
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<P>The public relations profession positions itself as expert in building trust throughout global markets, particularly after crisis strikes. Successive crises have tainted financial markets in recent years. Calls to restore trust in finance have...
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This gripping account interweaves Nixon and Kissinger''s pursuit of the war in Southeast Asia and their diplomacy with the Soviet Union and China with on-the-ground military events and US domestic reactions to the war conducted in Vietnam, Laos,...
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